PROJECT 01 · FASHION MINOR
Clip It
A brand developed with my project team during the international Fashion & Entrepreneurship minor at AMFI.
ROLE
Research & branding
TIMELINE
Aug 2026 – now · midterm passed
TEAM
Team of 4
TOOLS
Canva · Figma
01
THE BRIEF
For the Fashion & Entrepreneurship minor at AMFI, we had to develop a sustainable fashion concept: research the market, find an unmet need and turn it into a product with a brand and business proposition. In a team of four we developed CLIP IT, a simple solution to make second-hand fashion more accessible.
KEY INSIGHT
74% struggle to find the right fit in jeans and trousers, often leaving behind second-hand pieces they love.
KEY QUESTION
“How can we help people make second-hand jeans fit, without permanently altering the garment?”
02
THE PROCESS
From a wide issue space to one focused product, in three steps. Everything is grounded in our own field and desk research.
01 · RESEARCH
We interviewed customers and employees in vintage stores, surveyed 80 respondents and conducted desk research. We found that 74% struggle most with the fit of jeans and trousers, revealing an opportunity to make second-hand shopping easier.
02 · IDEATION
We explored three target groups, mapped ideas through circle packing and analysed competitors. This helped us focus on jeans and identify an opportunity to offer a simple fit solution directly in vintage stores, right when customers need it.
03 · DEVELOPMENT
After feedback on three concepts, we developed CLIP IT: two removable, hidden clips to adjust the waist or length of jeans without sewing. With my design background, I created initial sketches in Figma and designed the clip in a 3D program for the first prototypes.
03
THE RESULT
Your fit, same jeans.
Since the clip itself is functional and hidden from the outside, we decided to take the branding in the opposite direction: bold and expressive.
04
WHAT I LEARNED
Still in progress:
This case study is still a work in progress. After successfully passing our midterm with our research, brand proposal and pitch, we continued exploring and developing our concept. Through further research, we decided to shift our focus towards a white-label approach, allowing second-hand stores to customize CLIP IT to match their own branding. We have designed and 3D-printed the first prototypes of our clip. Moving forward, we will focus on testing and refining the product to make it a functional and adaptable solution for second-hand stores.
SKILLS USED
NEXT PROJECT →
Gezel
Outings app · Persuasive Context Aware Design
